Embedded Software Monetization
Protect, Package, and Manage Your Products with Gemalto
As the value of hardware continues to shift more and more from the physical components to the software running the device, the need to protect and flexibly control that software is becoming paramount. Gemalto offers several software monetization solutions tailored specifically to securely manage software embedded within any piece of hardware – from networking and routing appliances and medical devices to mobile handsets and industrial automation equipment. Gemalto’s Embedded Software Monetization Solutions provide device and equipment manufacturers all the tools they need to effectively protect their products from tampering and reverse engineering while also opening up an entirely new world of packaging and opportunities to maximize profitability.
A comprehensive monetization strategy can help increase revenue, reduce operational costs, and increase profitability by :
- Protecting against IP theft, tampering, and reverse-engineering
- Preventing unauthorized use and distribution
- Preserving product and brand integrity
- Enabling feature-level device packaging and control
- Providing the ability to sell product features instead of pure hardware
- Making the product adaptations quick & easy
- Reducing the number of hardware SKUs in inventory
- Easy upgrades & upsells of features and functionality in the field
- Adding usage-based business models such as ‘Pay per Use’
- Raising the customer experience
Gemalto's Software Licensing System Workflow
Customer Order Entry
Order placed by a customer through ERP or CRM flows into Sentinel EMS.
Product Definition and
Customer Management
Product Suite including the product and features requested by the customer gets generated in Sentinel EMS.
Application License Delivery
The license information with appropriate entitlements gets delivered to the customer for Embedded application or standard system application.
Usage Reporting and Billing
Based on the usage, billing information is generated for the customer. Business Intelligence for future product enhancements becomes easy from collective reports of all customers.
See Embedded Software Monetization in action:
Gemalto’s Embedded Software Monetization Solutions are tailored specifically to protect and manage software embedded within any piece of hardware—from networking appliances and medical devices to mobile handsets and industrial automation equipment. A reduced footprint paired with efficient use of memory allows our embedded product offerings to meet the strictest of embedded environment constraints without compromising device performance. In addition, these solutions enable you to implement licensing to gain control of the software powering your device at the feature level. The ability to control your hardware at the software feature level allows you to more cost effectively manage product configurations while also enabling a wider variety of business models in order to attract and retain more customers.
Feature-level control will also help to simplify and in many cases automate the processes associated with many ongoing sales and support tasks such as upgrades, renewals, add-ons, and more. Finally, the same technology used to control access to your features can be used to report on product and feature usage. This data can be used to fuel usage based business models or to generate invaluable business intelligence.
OS Partners
Microsoft Embedded
Microsoft Embedded is one of the big players in the Embedded market especially in applications where a graphical user interface and graphics are implemented. MS also offers development tools, simulation and verification tools for its software environment. MS Embedded is active in the markets of Consumer, Digital Signage, Professional Gaming/Gambling, Industrial, VoD / IPTV, Medical and Mobile.
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Wind River
Wind River®, a wholly owned subsidiary of Intel® Corporation (NASDAQ: INTC), is a global
leader in delivering software for the Internet of Things. The company has been pioneering
computing inside embedded devices since 1981, and its technology is found in more than
2 billion products. Wind River offers a comprehensive portfolio of solutions for addressing
the system-level challenges and opportunities of IoT that is backed by world-class global
professional services, award-winning customer support, and a broad partner ecosystem.
Wind River delivers the software and expertise that enable the innovation and deployment
of safe, secure, and reliable intelligent systems.
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Solution Partners
Congatec
Congatec AG is a leading supplier of industrial computer modules using the standard form factors Qseven, COM Express, XTX and ETX. Congatec’s products can be used in a variety of industries and applications, such as industrial automation, medical technology, automotive supplies, aerospace and transportation. Core knowledge and technical know-how includes unique extended BIOS features as well as comprehensive driver and board support packages. Following the design-in phase, customers are given support via extensive product lifecycle management. The company’s products are manufactured by specialist service providers in accordance with modern quality standards
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TQ
As one of the leading technology service providers, TQ provides comprehensive services for the "whole world of
electronics." The product range stretches from concept development, production and service to the product lifecycle
management. An important focus is the area of embedded systems. The product range stretches here from highly integrated
CPU-modules which are based on different architectures like x86, ARM and Power Architecture™ to complete systems with
different levels of integration. Customized solutions and ODM products can be adapted efficiently in a short time using our
tool kits consisting of electronics, mechanics and software components. The TQ-Group employs more than 1,200 employees in
different locations worldwide like Seefeld, Murnau, Peißenberg, Peiting, Unterhaching, Wetter an der Ruhr, Chemnitz,
Leipzig, Durach i. Allgäu, Fontaines (Switzerland) and Shanghai (China).
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SAP SE
SAP SE is a European multinational software corporation that makes enterprise software to manage business operations and
customer relations. Headquartered in Walldorf, Baden-Württemberg, Germany, with regional offices around the world. The
company's best-known software products are its enterprise resource planning application systems and management (SAP
ERP), its enterprise data warehouse product – SAP Business Warehouse (SAP BW), SAP Business Objects software, and most
recently, Sybase mobile products and the in-memory computing appliance SAP HANA
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Consulting Partners
SDE
SDE was founded in 1989 and can look back on 10 years of experience in the field of licensing. The holistic approach of
SDE thereby ensures that companies that want to introduce licensing solutions in the SAP environment, neutral and
comprehensive advice on all licensing issues and in every phase of the project, are supported and cared for. Thus it can be
realized over the entire life cycle of a licensing solution across the optimum. Its customers include well-known German and
international companies. In recent years SDE has advised two of the largest telecom system manufacturers in Europe with the
introduction and the use of licensing solutions. International SDE could support four U.S. software companies in the use of
licensing solutions.
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mrm 2
mrm
2 is the software and consulting services provider for CODESYS with the focal point in fully designing and
creating software in the field of automation technology and remote maintenance systems.
More details on Gemalto's solution for CODESYS
Tool Chain Partners
National Instruments
Since 1976, National Instruments (www.ni.com) has equipped engineers and scientists with tools that accelerate
productivity, innovation and discovery. NI’s graphical system design approach to engineering provides an integrated
software and hardware platform that speeds the development of any system needing measurement and control. The company’s
long-term vision and focus on improving society through its technology supports the success of its customers, employees,
suppliers and shareholders.
More details on Gemalto's
solution for LabVIEW
Codesys
3S-Smart Software Solutions GmbH is the manufacturer of CODESYS, the leading hardware independent IEC 61131-3
development system under Windows for programming and creating controller applications.
More details on Gemalto's solution for CODESYS
Mathworks
MathWorks is the leading developer of mathematical computing software. MATLAB, the language of technical computing, is a
programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a
graphical environment for simulation and Model-Based Design for multi domain dynamic and embedded systems. Engineers and
scientists worldwide rely on these product families to accelerate the pace of discovery, innovation, and development in
automotive, aerospace, electronics, financial services, biotech-pharmaceutical, and other industries. MATLAB and Simulink
are also fundamental teaching and research tools in numerous universities and learning institutions worldwide. Founded in
1984, MathWorks employs more than 3000 people in 15 countries, with headquarters in Natick, Massachusetts, USA.
More details on Gemalto's solution for MathWorks
Featured Case Studies
DIP Tech
DIP Tech protects valuable IP, better utilizes company resources and improves overall customer experience with Sentinel HASP
View Case Study
Virtualware
With Gemalto Sentinel HL Drive, Virtualware Protects and Monetizes their Software While Optimizing End-User Experience
View Case Study
Iritech
Iritech increases sales, secures its competitive edge, and expands into new markets using Sentinel HASP to protect the valuable intellectual property in its highly sensitive biometric identity matching software.
View Case Study
Novamatic
Novamatic does not take any risks when it comes to their intellectual property. As world leaders in the gaming industry, Novamatic protects their software developments against product piracy with Sentinel HASP from Gemalto (formerly Aladdin’s HASP SRM).
View Case Study
Featured Resources
4 Steps to an Effective Embedded Software Monetization Strategy
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