The software embedded in medical devices provides a great opportunity for medical equipment vendors to innovate and differentiate their products in a competitive marketplace. But that same software not only contains the lion’s share of intellectual property value for these vendors – it also presents significant risk in terms of IP compromise. Medical equipment vendors also face other challenges. They are unable to fully monetize their IP investments while also managing the cost & complexity of multiple product variants. They're also unable to support the emerging business & pricing models that today’s budget-constrained medical facilities demand.
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