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Herta Case Study

Imagine a software technology that could automatically identify individuals that pose a threat to safety and security – by scanning crowds of people on the streets, or in places like airports, stadiums, or train stations. Imagine a marketing world where you could instantly identify a person’s demographics when they walk into your store and then use that data to meet their individual needs and improve service. HERTA software products make all this possible. To replace its homegrown licensing system with a commercial solution that offered strong encryption and more business model and integration flexibility, HERTA chose Gemalto Sentinel and is now reaping the rewards of making the switch.

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