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Improving Software Costumers Experience by Sentinel Gemalto

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The cost of acquiring customers is just one of the reasons many businesses have moved from selling products to selling services. For these companies, giving customers a better experience is a key differentiator. But many fall at the first hurdle with poor adoption of their products. What’s the reason? Often, businesses don’t know – they also lack visibility of what their customers are trying to achieve.

Infographic Make Customers Happy Infographic

Infographic Download (pdf) Make Customers Happy Infographic

Key Stat 1 (Fill In As Many As Required)


Key Stat 2

It can cost up to 30x as much to get a new customer as it does to keep an existing one.


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A 5% increase in customer retention can increase a company’s profitability by 75%.


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By 2020, customer experience is going to become the key differentiator for businesses.


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