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In recent years, more and more companies are understanding that when it comes to business models, subscription is the ultimate win-win. Everywhere you look, businesses are either transitioning to subscription billing or creating new subscription-based offerings.

The concept of companies undergoing some form of a digital transformation isn’t new. Even so, over the past few years, the digital business transformation trend has solidified into a full fledged force that shows no signs of slowing down.

Why is this industry having so much success — and what are the obstacles standing in the way of its growth? In this post, we’ll highlight some of the top drivers, as well as some of the restraints, of this growing industry.

Apple’s move might lead you to wonder what all of this has to do with you? How can your company get into the subscription, recurring revenue wave that seems to be taking over, especially if you are, or have been, a hardware-centric business?

As companies increasingly adopt Everything as a Service(XaaS) models and the Internet of Things continues to expand, both software and hardware vendors find themselves depending more and more on software licensing solutions to increase revenue and capture.

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